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Product Marketing Manager

About MeetRecord
MeetRecord is a fast-growing Revenue Intelligence and Sales Coaching platform trusted by sales-forward organizations to enhance sales performance through AI-powered coaching, roleplay simulations, and actionable analytics. As we scale into new markets, we're building a world-class marketing team to support product adoption and drive demand across the funnel.

Role Overview
We’re looking for a data-driven, strategic, and hands-on Product Marketing Manager to own and drive product adoption, demand generation, and high-intent content creation. This is a high-impact role tailored for someone who understands the nuances of sales-led growth (SLG), user behaviour, and North American buying journeys in SaaS.

Key Responsibilities

  • Own go-to-market (GTM) planning for new features and rollouts
  • Analyze behavioural data of US/NA users to optimize product positioning and usage
  • Drive product adoption by identifying friction points and enabling growth opportunities
  • Discover and nurture new lead sources through SLG-informed demand generation tactics
  • Collaborate with Product, Sales, and Growth teams to identify messaging gaps and opportunities
  • Build and manage MOFU/BOFU content pipelines targeting high-intent keywords
  • Conduct competitive intelligence and craft differentiated messaging
  • Work closely with the content team to deliver impactful thought leadership and conversion content
  • Track key KPIs around adoption, activation, and lead contribution

What We’re Looking For

  • 5–6 years of Product Marketing experience in B2B SaaS
  • An MBA degree from any tier-I or tier-II university globally
  • Strong command of SLG strategies and user onboarding frameworks
  • Demonstrated experience analyzing user behavior and funnel data, particularly for North American users
  • Background in demand generation with a clear track record of sourcing net-new leads
  • Excellent written and verbal communication — strong storytelling ability
  • Solid understanding of SEO-driven content and keyword strategy
  • Highly collaborative with experience working cross-functionally with Product and Sales teams
  • Comfortable working independently in a fast-paced, growth-stage startup

What You’ll Get

  1. Opportunity to shape the marketing roadmap for a cutting-edge SaaS product
  2. High ownership and visibility across leadership and product teams
  3. Creative freedom to test and scale new ideas
  4. Hybrid learning environment with exposure to GTM strategy, SLG motion, and revenue ops
  5. Direct impact on lead generation, user engagement, and pipeline growth

Ready to Apply?
Email your resume to careers@meetrecord.com with the subject line “Application – Product Marketing Manager.” Or Apply Online!

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