Chorus vs MeetRecord: A comparison guide for small businesses

By
 |
May 31, 2024

First off, congratulations on deciding to invest in a conversation intelligence tool. However, given all the options in the market, it can be hard to narrow your options.

We can help. In this article, we’re evaluating two tools – Chorus, an established player, and MeetRecord, a fast-growing conversation intelligence solution designed for SMBs and early-stage companies.

Read this Chorus vs MeetRecord comparison to understand how the two compare on features, pricing, customer reviews, and target audience so you can understand which makes the most business sense for you.

Chorus vs MeetRecord: Feature, Functionality, and Pricing Comparison

Here’s a quick summary of how Chorus and MeetRecord compare when it comes to key features, pricing, and usage.

1. Meeting Intelligence and Meeting management/Collaboration

Both Chorus and MeetRecord offer call recording with most conferencing tools, and further, AI-powered transcripts and notes from conversations.

They also integrate closely with tools such as popular CRMs and communication tools such as Slack to ensure
a) teams receive maximum value from meetings and
b) they can use them downstream or share them with the rest of the organization.

On this front, MeetRecord is more suitable for small businesses in terms of integration with SMB-friendly tools. For instance, it offers integrations with tools like Pipedrive and Totango that are popular in the small business ecosystem. 

(MeetRecord’s integrations for the SMB ecosystem)

2. Email Intelligence

When we talk about email intelligence in the context of tools like Chorus, we’re talking about the ability to collect intelligence from email interactions within each account to track key moments across the relationship. This means that you can look at an email thread and watch a customer call in the same place – ensuring that you have complete context for the complete picture.

 

MeetRecord currently lacks this capability.

3. Revenue Intelligence

On this front, Chorus has more to appeal to large organizations and mature sales teams with capabilities such as multi-threading across channels, activity threshold tracking, etc.

Its dashboard DealHub gives sales managers the complete context of deal conversations from a risk and maturity standpoint, for better pipeline management and forecasting.

(Chorus’s deal management and forecasting)

MeetRecord also ensures pipeline visibility and identifies trends,  blockage points, key objections, competitor mentions, etc., across all sales conversations, but it currently does not offer advanced deal intelligence/recommendations and cross-channel visibility. 

4. Conversation Intelligence 

Through analyzing sales and customer-facing calls, the goal of conversation intelligence is to identify keywords and topics of conversation and further analyze them for valuable insights. 

It can help sales teams track their conversations, identify feature requests, apprehensions, and competitor mentions (in addition to the performance of the sales rep, more on that in the next section), and action items.

Both Chorus and MeetRecord analyze customer-facing conversations for keywords, competitor mentions, etc.

(An example of Chorus’s Conversation Intelligence capabilities )

(MeetRecord’s approach to Conversation Intelligence)

5. Sales Coaching and People Intelligence 

Chorus uses AI to surface key coachable moments and has an AI-powered Smart Playlists feature that can auto-create coaching playlists based on criteria that you can set.

MeetRecord too allows you to create custom coaching initiatives and playlists.

(MeetRecord’s Playlists for Sales Coaching)

It also ensures centralized access to all call recordings so sales managers can get 

  • easy access to every sales rep’s conversation, 
  • context and insights to evaluate each sales rep’s performance

It can help managers identify strengths and areas of improvement for each sales rep, and have sales reps rated by other managers and peers as well as needed. Managers can create custom coaching templates to coach and improve their teams, as shown below.

(MeetRecord’s Coaching Capabilities)

On the People Intelligence front, Chorus and MeetRecord highlight performance parameters like , talk-to-listen ratios, pauses,  monologue durations, and even fluency and engagement.

(People Intelligence metrics that Chorus tracks)

(MeetRecord’s insights for People Intelligence )

6. Chorus vs MeetRecord: Pricing Comparison

Chorus does not directly disclose its pricing or pricing model on its website. You need to go through a qualification/negotiation process to find the pricing that applies to you. 

However, estimates state that you could end up paying between $100 and $200 per user per month in addition to a mandatory base price.

MeetRecord’s paid plans start at $19 per user per month although it offers a free plan as well. 

(MeetRecord’s Pricing)

7. Chorus vs MeetRecord: Target Audience

If you look at Chorus’s positioning and the customers it talks about on its website, its focus on enterprise companies is clear.

(Chorus’s customer logos)

MeetRecord, however, is designed to cater to SMBs and startups who need more customization and flexibility when it comes to the tools they use.

8. Chorus vs MeetRecord: User Reviews

On G2, Chorus currently has a rating of 4.5/5 stars based on 2809 reviews while MeetRecord is rated 4.9/5 stars based on 7 reviews.

(Chorus and MeetRecord’s User Ratings on G2)

When it comes to setup, support, and usability, user reviews for Chorus are generally favorable, though not as excellent as Gong (which rates 9+ on the same parameters).

When it comes to features, the recording and snippet-sharing features have the most positive user responses. An area of negative feedback is support, with multiple users talking about mismatched expectations.

(Snippets from G2 user reviews)

MeetRecord, on the other hand, with fewer reviews though,  has great user feedback on product support and feedback-driven updates. 

Conclusion

We hope this detailed comparison helps you evaluate the right tool for your team and business. 

Here are a few guiding questions that can help make this easier.

  • Which core functionalities do you need - conversation intelligence, sales coaching, people intelligence, or revenue intelligence?
  • Do you need to train or onboard users?
  • Can you continue to use it with the same level of feasibility/affordability as you scale or your business evolves?
  • Is the pricing affordable and flexible?
  • Are there any mandates or usage requirements that could limit you?

If you’re an enterprise company or have a mature sales team (with mature sales motions/processes), you stand to gain a lot from Chorus. It is used by some of the best names in the business, offers all the features you’d need,  and is popular among its users. In fact, if you’re looking for a Gong alternative in the truest sense, Chorus comes right on top. 

If you’re a startup or small business just getting started with conversation intelligence, MeetRecord is the easiest to get started with. With 5-star rated support, SMB-friendly integrations, and a dedicated support manager, you get assured ROI with the least risk.

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