Dreamforce 2025: What to Expect, How to Register & Plan Your Experience

With registrations now open, the buzz for Dreamforce 2025 is officially underway! Dreamforce is scheduled to happen between October 14-16, 2025 at San Francisco, CA & Salesforce+

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Whether you’re a seasoned Salesforce trailblazer or a first-time attendee, this is your chance to be part of one of the world’s most influential technology events. Here's your comprehensive guide to what Dreamforce is, why it matters, what to expect, and how to plan your experience.

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What Is Dreamforce?

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First launched in 2003, the event has grown to become a global tech phenomenon. It's not just about CRM. Dreamforce covers the future of AI, data, trust, sustainability, and customer experience across industries, offering 1,000+ sessions, hands-on training, and access to cutting-edge innovations in the span of three days in San Fracisco.

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Why Is Dreamforce So Prestigious?

Dreamforce has a well-earned reputation as the “Super Bowl of Tech Conferences.” What makes it prestigious:

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• Global Reach: Attendees come from over 100 countries.
  
  
• High-profile Speakers: Previous speakers include Barack Obama, Tim Cook, Jane Goodall, and Marc Benioff.
  
  
• Major Product Announcements: It’s the launchpad for Salesforce innovations like Agentforce, Einstein AI and Data Cloud.
  
  
• Influential Networking: Meet decision-makers from Fortune 500 companies, top VCs, and rising startups.
  
  

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Attendance & Expo Stats

Dreamforce continues to grow exponentially:

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• Expected 2025 Attendance: 150,000+ in-person and millions online
  
  
• Exhibitors/Booths: 40+ key vendors and partners in the Dreamforce Expo Hall
  
  
• Online Viewership: Trailblazer+ users globally will tune in via Salesforce+ streaming
  
  

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What Happens During the Three Days?

Dreamforce is an action-packed three-day experience (Oct 14–16, 2025), held at the Moscone Center, San Francisco. Three days are generally divided into:

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Day 1: Vision, Keynotes & Strategy

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• Opening Keynote with Marc Benioff & team unveiling Salesforce's latest innovations
  
  
• Product announcements (AI, Slack, Data Cloud, Marketing Cloud)
  
  
• Trailblazer community welcome events
  
  
• Expo Hall open
  
  
• Evening networking mixers
  
  

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Day 2: Deep Dive Learning & Dreamfest

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• Breakout sessions across tracks (Sales, Service, DevOps, AI)
  
  
• Customer Success Expo to explore Salesforce ecosystem
  
  
• Trailblazer meetups by role or industry
  
  
• Dreamfest - a night of music, philanthropy, and fun (past acts: U2, Foo Fighters, Alicia Keys)
  
  

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Day 3: Future Planning & Inspiration

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• Trailblazer Success Stories: How real companies transformed using Salesforce
  
  
• Workshops on AI enablement, trust, and scaling CRM
  
  
• Closing Keynote with big takeaways
  
  
• Wrap-up celebrations and final networking push
  
  

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All three days of the event are filled with - Networking with all the interesting folks that you would like to talk to, learn from, engage with, do business with.

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How to Plan for Dreamforce

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Dreamforce is massive, so planning is crucial:

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• Start with goals: Are you there to learn, network, recruit, or sell?
  
  
• Customize your agenda using Salesforce’s event app
  
  
• Book hotels early ( rooms near Moscone sell out quickly! )
  
  
• Prioritize "must-see" keynotes and hands-on workshops
  
  
• Visit booths with clear objectives ( make sure you research vendors beforehand )
  
  
• Build in downtime for wellness (yoga, meditation, chill zones are available!)

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How to Register

Go to the official Dreamforce 2025 website and select your pass. Tiers are:

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• Launch Special – $999 (LIMITED)  - Till the passes last
  
  
• Early Bird – $1,499
  
  
• Last Chance – $1,899
  
  
• Full Price – $2,299
  
  

All passes give access to sessions, keynotes, Expo, Dreamfest, and meals.

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When Does Early Bird Pricing End?

Early Bird is time- and quantity-limited, available until Summer 2025 or until sold out. The best prices are going fast, so act quickly to secure your spot.

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Final Thoughts

Dreamforce is more than a conference, it’s a movement. It’s where technology, innovation, purpose, and people converge. Whether you want to supercharge your CRM knowledge, explore the future of AI, or just enjoy the electric vibe of San Francisco’s tech capital, Dreamforce 2025 is your event.

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So pack your laptop, Trailblazer hoodie, and energy because Dreamforce is calling. Don’t just attend! Make it your launchpad for the year ahead.

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Sources & References

1. Dreamforce Official Website
   
   
2. Salesforce Blog: What is Dreamforce
   
   
3. SalesforceBen Guide to Dreamforce
   
   
4. MeetRecord Blog – Dreamforce Guide for First Timers
   
   
5. Salesforce+ Streaming Info