September 16, 2021
Here, we take a look at the Top 7 Gong.io alternatives, and which one you should choose based on your specific needs.
Gong.io has been one of the top companies in the Revenue Intelligence or Conversational Intelligence market over the last 5 years. Its defining features are the detailed transcribing and intelligence platform. In execution, it has to be said that Gong.io has done a great job of consistently finding new ways to derive deal intelligence from conversational data.
However, post-2020, the market for conversational intelligence has grown exponentially, with companies and departments of all sizes increasingly using video communication tools like Zoom and Teams. This has powered the growth of better and innovative solutions – from pure transcribing tools to smarter and intelligent tools that are cost-effective – further bolstered by the increasing popularity of remote working.
This has resulted in start-ups and mid-market companies questioning if Gong.io satisfies all their requirements. A growing start-up or mid-market company is a complex organization requiring a quick scale in processes while still keeping costs in mind. So, if you are a start-up or a mid-market company looking to find better conversational intelligence tools let’s guide you with all your options.
Before jumping into the various Gong.io alternatives available in the market, we need to first understand the areas we find Gong.io lacking in. This will allow us to evaluate whether the alternatives actually offer solutions for those specific problems.
Gong.io’s per-user rates range from $100 to $200 per user. And add to that the compulsory base price.
The total cost is base price $5000 + $1200 per user/year minimum.
These costs are disproportionately high as they were one of the first ones to enter the market. It might need to price this high because as Gong.io has scaled, numerous full-time employees have been added to its payroll. This has likely resulted in the ballooning of overheads.
Which large enterprises can get away with overpaying for the features, this doesn’t bode well for the mid-market companies. Most startups are cash-strapped and need to achieve growth affordably.
Though it has been portrayed as a scalable solution for businesses of all sizes, Gong.io has rigid features. There is a strong reluctance to customize the software to solve your needs.
Further, there is no room for a decreased cost even if a long-term commitment is offered. This is at odds with the approach that should be adopted when startups are the typical target audience.
Gong.io’s customer support has been criticized often. Right from the initial hiring discussions, Gong.io requires multiple touch-points with their get started with the product. As a startup, you need to work with a partner, not an external entity.
Are you looking for high-quality features offered by Gong.io, but at 40-60% of the cost? If yes, we think it might be a good idea for you to just hop on a call with our co-founder right away, rather than continuing with this article. If you prefer to share your requirement through a form so that we can reach out to you with a plan, you can share it here.
Now having understood the shortcomings of Gong.io, let’s explore the alternatives that you can opt for. If you are searching for Gong.io alternatives, you are already just looking for a cost-effective conversational intelligence tool.
However, since this could also just be the initial part of your search, we will detail solutions for all use cases. Depending on your requirements, there are various platforms to consider. These range from established names such as Chorus.ai and Salesloft, to newer sites like Avoma.
These are the top 7 Gong.io alternatives to enable conversational intelligence:
Chorus.ai is an AI conversation intelligence cloud platform for the sales team that can transform conversations into data and insights.
While Gong.io calls itself a revenue intelligence tool, Chorus.ai aligns more with conversational intelligence.
If you go deeper, Chorus uses AI better to derive analytical data and provide visibility to the manager. Gong focuses more on actionable people and deals intelligence with better CRM integration.
Both are complex built with a sharp focus on the enterprise target.
How much does it cost?
Starting cost for Chorus.ai is around $1200 per user/year.
As per their website, ExecVision is purpose-built to drive human behavior change. It achieves this by unlocking valuable conversation insights to drive better decision-making and improve performance.
How does it compare to Gong.io?
Execvision provides a generic conversational intelligence tool that can be used by Customer Success, QA, and product teams as well.
It is built from an organization’s point of view for internal communications rather than just revenue intelligence.
How much does it cost?
Starting cost for Execvision is around $1200 per user/year. However, this price is subject to factors like negotiation and deal sizes
Wingman listens to sales calls, and in real-time tells reps what to say, to close more deals. Customers use Wingman for real-time assistance and to coach sales reps. It helps reps with things such as competitor battle-cards, cue cards for objection handling and to bring up relevant talking points for every product feature.
While Gong.io is focused on post-meeting intelligence for people and deals, Wingman does a lot of real-time assistance for sales coach reps.
Cue cards right at the time of the meeting can help provide the right information to accelerate the deal.
Pricing starts around $500 per user/year.
Avoma is an intelligent meeting assistant for business people to automate some of the common tasks required for any business meeting.
Avoma positions itself as a meeting assistant and a note-taking tool. The intelligence and integration with CRM are less when compared to Gong.io
If you are looking for a basic note-taking tool that does itsuse casel and is extremely easy to use, then Avoma is a great option.
Avoma has a free plan, however, it is a good option for personal use only because of the limited features. For pro features like summarization and collaboration, you would end paying around $200 per user/year. There are tighter restrictions around meeting and recording duration for transcription.
Fireflies.ai focuses on two key objectives. The first objective is recording and transcribing voice conversations. Next, Fireflies wants to plug your voice data into other applications, helping its customers automate data entry, task creation, and more.
Fireflies positions themselves as a recording and data-entry tool. It lacks the extra features centered around intelligence, people, and deal intelligence in particular.
However, if your requirement is quite basic - like a simple recording and transcribing tool, then Fireflies.ai is a good option to consider.
Firelfies.ai has a free plan, however, it is a good option for personal use only because of the limited features. For pro features like custom vocabulary and topic tracking, you would end paying around $200 per user/year.
As you can see, there are many tools for conversational intelligence. Each one is different and differs in its value proposition. Ultimately though, the choice will be decided by defining what your specific needs are. It is important to consider what each platform offers and go with the one that is best suited for your specific requirements.
Based on your use-case, these are ones to consider:
Manager-led sales coaching
Rep self-coaching & peer learning
Knowledge sharing across the organization
Onboarding new hires faster
Pipeline and deal management
Voice of customer & market intelligence
Quality assurance & ensuring consistency
Sales process improvement