Chorus vs Avoma: Find the right conversation intelligence tool for your business

By
 |
May 18, 2024

5 hours.  That’s how much 30% of workers report spending every week in meetings. Add to this the time spent preparing for and reviewing these meetings. And you can see why making meetings effective and useful is now a huge business priority. 

Enter conversation or meeting intelligence tools like Chorus and Avoma that help you extract the maximum value from meeting conversations. These tools have transformed how sales and revenue teams do business today by improving performance and helping close more deals. 

In this Chorus vs Avoma comparison, we look at their 

  • Features and functionalities 
  • Pricing models
  • Target custom segments, and 
  • User reviews

Chorus vs Avoma: Consider These 3 Aspects for an Effective Comparison

1. Functionality

Things to consider: 

  • The core functionalities (deal intelligence, revenue intelligence, people intelligence) that you actually need
  • The scope for flexibility and customizability as needed in your context

2. Adoption and usage 

Think about:

  • Whether the tool is easy to set up, adopt, and use as you grow/scale
  • The need for dedicated admin/management/training responsibilities

3. Pricing

Factors to consider:

  • Is the pricing transparent, flexible, and feasible?
  • Is there a trial or free plan? 
  • What kind of usage mandates and payment options do you get?

Avoma vs Chorus: Feature, Functionality, and Pricing Comparison

Here’s a quick look at the main conversation intelligence, meeting efficiency and management, team collaboration, revenue intelligence, and sales coaching features that Chorus and Avoma offer.

In the rest of this Chorus vs Avoma comparison, we evaluate both Chorus and Avoma along these parameters so you have all the information you need to make a decision.

(Chorus vs Avoma feature comparison)

1. Meeting Intelligence (recording, transcription, note-taking)

Chorus and Avoma, like any conversation intelligence worth its name, offer call recording functionalities and AI-powered transcription and conversation analysis.
Avoma’s inbuilt editor additionally enables collaborative note-taking – which means that multiple users can edit or make notes on the same call simultaneously.

2. Meeting Management and Collaboration

Features like CRM integrations, and collaboration features (within and across teams) fall into this category.

Avoma and Chorus both boost efficiency and time savings through automated CRM entry and aid collaboration through the call sharing and snippet-sharing features.

However, when it comes to meeting efficiency, Avoma has a clear focus on meeting assistance throughout the lifecycle of a meeting.

(Avoma’s meeting assistance focus)

3. Email Intelligence 

Chorus analyzes email conversations in addition to other channels and bubbles up insights that draw from both.

However, Avoma positions itself as an AI Meeting Assistant with actionable Conversation Intelligence. This means that its core focus is analyzing voice conversations.

This probably explains why it does not offer email intelligence capabilities.

 

4. Revenue Intelligence

Chorus has a slight edge here given its focus on tracking activity thresholds, executive involvement, and multi-threading across channels.

It also has more advanced pipeline management and forecast intelligence with a Deal Hub that gives one the complete context of calls and conversations from a maturity and risk standpoint. 

(Chorus’s deal management and forecasting)

(Avoma’s deal intelligence via pipeline visibility)

5. Conversation Intelligence and People Intelligence 

When you think about a sales intelligence tool, you’re essential looking at the ability to extract 

  • Market intelligence or business-relevant information, such as competitor mentions, key objections, feature requests, etc., and
  • People intelligence such as by tracking engagement and listening (talk time percentage, questions asked, monologue durations, etc.)

Both Avoma and Chorus offer this, making them ideal for customer-facing teams.

6. Sales Coaching 

Chorus has coaching functionality integrated into its UI and helps 

  • managers easily identify coaching moments and track the team’s (and each rep’s) performance
  • sales reps implement self-and peer learning

Avoma too, does a great job at helping sales teams implement coaching with data-powered recommendations for personalized coaching.

With both Chorus and Avoma, sales managers and reps have access to winning talk patterns, replicable talk tracks, curated playlists, and custom coaching programs – ultimately making it about how well you can use all the insights these platforms surface.

7. Adoption and Ease of Use

When it comes to ease of use, the G2 user ratings show that Avoma (Rank 9) ranks higher than Chorus (Rank 15) as of this date.

Here’s why we think this is the case – Chorus is mostly designed for, and used by enterprise teams. Avoma is designed for wider usage within mid-market and smaller companies that prioritize quick onboarding and a clean UI or a lean feature set.

Avoma also offers a free trial so you can assess its fit with your team and use case.

8. Chorus vs Avoma: Pricing Comparison

We looked at three key aspects while comparing Chorus and Avoma’s pricing models: transparency, flexibility, usage mandates or base charges

Here’s what we found.

  • Transparency: Avoma’s website clearly displays its pricing structure while there’s no clarity on the pricing Chorus offers.  You need to contact the team and go through a qualification process to uncover the pricing that applies to you.
  • Flexibility: Avoma ranks higher – simply because it offers, upfront, flexibility in pricing based on the different licenses (linked to different functionality) that different members can opt for.
  • Constraints/mandates: Avoma has a minimum user requirement of three users for its basic plans. 

(Avoma’s transparent approach to pricing)

TLDR: 

Avoma’s conversation intelligence plans start at $65/user/month – with a minimum requirement of three users. 

Chorus doesn’t have a transparent per-user fee, and pricing varies from team to team, and from company to company. User reports suggest that teams could end up paying a minimum of $1200 per user while there are also reports of teams paying up to $8,000 a year for three seats – with $1200 per additional seat.

9. Chorus vs Avoma: Target Audience

A good place to start would be their customer logos to get a sense of the categories their customers fall into.

(Chorus’s customer logos)

As you can see, Chorus has a clear focus on enterprise teams.

Avoma on the other hand, with its pricing options, caters to SMBs and mid-market organizations.

(Avoma’s customer logos)

10. Avoma vs Chorus: Customer Reviews 

Here’s what users are saying about their experience with Chorus and Avoma on sites such as G2, TrustRadius, 

(What G2 reviews say about Chorus vs Avoma)

 

(Avoma vs Chorus user reviews from TrustRadius)

Wrapping Up

We hope this comparison helps you decide between Avoma and Chorus for your conversation intelligence and sales coaching needs.

Our thoughts: 

If you’re looking for an enterprise solution or the closest Gong alternative, Chorus is an easy choice. 

However, Avoma offers most of the conversational intelligence features a business needs – especially in the mid-market segment. It doesn’t heavily focus on revenue and deal intelligence, which might limit its applicability for sales leaders. 

If you merely need an AI meeting assistant, Avoma is an easy and great choice.

One drawback is the annual commitment and minimum user requirement for its revenue intelligence features. Even the starter plans demand an annual commitment and a minimum of three users.

If you’re looking for Chorus or Avoma’s capabilities with a lower investment, you might like what MeetRecord offers.

We built MeetRecord to be a sales conversation intelligence tool designed to cater to SMBs and startups and the low-risk investments and flexibility they need. 

It offers conversation intelligence features such as 

  • customer conversation analysis and insights for deal intelligence 
  • centralized visibility into all sales conversations
  • An easy-to-implement sales coaching framework that you can customize based on your needs.

More importantly, it offers affordable pricing and flexible payment options – even monthly payments. Paid plan starting at $19/rep/month – with no hidden requirements. 

Talk to us to know more.

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