Clari Pricing 2025 : A Complete Analysis

If you’ve been searching for “Clari pricing 2025,” you’re not alone.

‍

Clari has emerged as a leading revenue platform for sales forecasting and analytics, but figuring out its pricing (and value) isn’t straightforward!

‍

In this guide, we’ll break down what Clari does and why it’s popular, explain how its pricing works (the core platform and add-on modules like Copilot and Groove) with any available cost estimates, share what real users on G2, Reddit, and elsewhere praise or complain about , and compare top alternatives including Gong, Salesloft, Outreach, and MeetRecord. By the end, you’ll have a clear picture of whether Clari is worth it for your organization or if an alternative might better suit your needs.

‍

Let’s dive in!

‍

What is Clari and Why Is It Popular?

Clari is an AI-powered Revenue Orchestration platform that helps sales teams drive predictable growth. In plain terms, Clari gives revenue leaders a “single pane of glass” to see all their deals and forecasts in one place. It connects to your CRM (like Salesforce), emails, calendars, and even sales calls to provide real-time insights into your pipeline. With Clari, sales managers can quickly see which deals are on track or at risk, and sales reps get guidance on next steps to hit their targets. Think of Clari as the command center for your revenue process – it pulls in all the signals (deal stages, activities, buyer interactions) and uses AI to highlight where you should focus to meet your quota.

‍

Why do people like it?

For one, Clari can significantly improve forecasting accuracy and accountability. Users often praise how Clari “spots risk and opportunity in the pipeline” and brings rigor to the forecasting process. Instead of relying on gut feel or last-minute spreadsheets, sales leaders using Clari get a data-driven forecast with AI insights (Clari’s AI can score deals and even project likely outcomes). Many large enterprises (Clari’s customers include the likes of Adobe, Zoom, Okta, etc.) credit Clari with making their revenue more efficient and predictable.

‍

One G2 reviewer noted that Clari “made identifying pipeline gaps and improving deal visibility much easier”, allowing for more informed decisions during the quarter. In short, Clari is popular because it helps sales teams see the truth of their pipeline at a glance – what’s moving, what’s stalled, what’s likely to close – and this visibility is gold for high-pressure sales environments.

‍

Clari’s appeal also comes from its expanding capabilities. Over the past couple of years, Clari has grown from a forecasting tool into a broader platform. It acquired the conversation intelligence software Wingman (now Clari Copilot) to automatically record and analyze sales calls, and it acquired the sales engagement platform Groove to integrate outbound prospecting workflows. This means Clari now spans everything from call transcripts and AI call summaries to email cadence automation, on top of its core forecasting analytics. By positioning itself as an end-to-end revenue platform, Clari aims to replace a patchwork of point solutions with one unified system.

‍

Key reasons enterprises choose Clari:

‍

Clari’s approach merges several traditionally separate functions into one system:

‍

• Revenue Orchestration: Instead of just recording meetings, Clari actively orchestrates workflows across teams with AI-driven insights that guide actions and automated processes. In other words, it not only captures data but also tells your team what to do next to prevent deals from slipping through cracks.

• Predictive Intelligence: The platform’s AI analyzes patterns across millions of deals to forecast outcomes, flag risks, and recommend proactive actions before problems impact revenue. Clari can crunch historical and pipeline data at scale to predict which deals are likely to close and which are at risk, early in the quarter.

• Enterprise Scale: Clari is built for complex, large organizations. It supports multiple teams/territories and diverse revenue models (subscription, consumption-based, etc.), handling the needs of global enterprises without breaking a sweat. This means it can manage huge pipelines and varied sales motions (new sales, renewals, upsells) all in one place.

• Industry Recognition: Clari has been recognized as a leader in this space. Forrester’s Q3 2024 Wave report on Revenue Orchestration Platforms named Clari a Leader, noting that “Clari provides a single platform to run revenue.” Top-tier companies like Adobe, Okta, Zoom, and Workday trust Clari to manage their multi-million-dollar revenue operations, underscoring the platform’s credibility and impact.

‍

In short, Clari’s strength lies not just in capturing sales conversations but in connecting every revenue signal (activity data, pipeline changes, forecast updates, etc.) into one unified system to drive consistent, predictable outcomes. It was even dubbed the first to truly solve “revenue leak” at a boardroom level. Given these advantages, it’s clear why Clari has become popular among enterprises looking to rigorously manage their revenue process.

‍

Clari’s Platform Modules and Capabilities

Before diving into pricing, it’s important to understand Clari’s modular platform. Unlike a single-point tool, Clari offers multiple integrated modules that work together as a unified Revenue Platform. Organizations can purchase these components individually or as a bundle, which is one reason pricing varies. Here are Clari’s core modules and what they do:

‍

• Clari Capture: Automatically captures every revenue-critical activity across email, calendar, calls, and meetings. This eliminates manual data entry and ensures complete visibility into all customer touchpoints. (No more reps forgetting to log meetings or emails – Clari Capture grabs it all for you.)

• Clari Inspect: Provides AI-driven deal inspection and opportunity management. Sales teams can assess deal health, identify risk signals, and take action based on a comprehensive, real-time view of the pipeline. It’s like an intelligent magnifying glass for your deals, showing which ones need attention and why.

• Clari Forecast: Delivers enterprise-grade forecasting with AI insights. Clari supports complex revenue models (subscription, usage-based, etc.) and can forecast with up to 98% accuracy by the second week of the quarter. In practice, it modernizes forecasting from spreadsheets to an AI-driven system for confidently predicting revenue.

• Clari Align: Enables mutual action plans and buyer collaboration through shared workspaces. This helps sellers and customers stay literally “aligned” on next steps, timelines, and requirements to close deals, improving accountability on both sides.

• Clari Copilot: The conversation intelligence module (acquired as Wingman) that provides call recording, transcription, real-time AI coaching, and post-call analytics. Essentially, Copilot is Clari’s answer to tools like Gong – it captures sales calls and uses AI to help reps with cues, summaries, and insights from those conversations.

• RevAI: Clari’s AI engine that powers deal scoring, forecast predictions, and workflow automation across the platform. RevAI is behind the scenes crunching data to deliver Clari’s intelligent insights (like which deals are at risk, or what next step to take).

• RevDB: The underlying revenue data warehouse that aggregates CRM info and other tool data into a unified dataset. Think of RevDB as Clari’s single source of truth for all your revenue data – by connecting to Salesforce, HubSpot, and other systems, it keeps everyone working off the same real-time numbers.

• Revenue Cadences: Structured, repeatable workflows to ensure consistent execution across teams. Revenue Cadences allow revenue leaders to enforce a standard rhythm (e.g. weekly pipeline reviews, QBR processes) so that nothing falls through the cracks and best practices are followed company-wide.

‍

Each of these modules addresses a piece of the revenue process, and together they form Clari’s full platform. This modular approach is also why Clari’s pricing can range widely – some may only license Clari Copilot for conversation intelligence, while others deploy the full Revenue Platform with all modules.

‍

Clari Pricing in 2025: How It Works

Clari’s pricing isn’t published on their website – it’s tailored for each customer and tends to be quote-based. However, the structure can be understood by its modular components. Clari is essentially sold as a core platform (forecasting & pipeline management) with several add-on modules you can include: notably Clari Copilot (conversation intelligence, formerly Wingman) and Groove by Clari (sales engagement automation).

‍

In 2025, Clari advertises that you can “get started quickly, then add more” with no extra platform fees, but in practice the total cost can add up depending on which pieces you need. Let’s break down the key modules and their typical pricing based on available data and reports:

‍

1. Clari Core (Forecasting & Pipeline Analytics)

‍

What it includes:

‍ The core Clari platform gives you the forecasting engine, pipeline inspection dashboards, opportunity “health” scores, and analytics that Clari is known for. This is the base that pulls data from your CRM and other sources to provide things like forecast roll-ups, deal change alerts, and “at-risk” opportunity flags. It also includes Clari’s AI scoring of deals and some baseline reporting for your team’s activities

‍

Clari Core Pricing:

‍ The core module is the bulk of Clari’s cost. According to industry benchmarks, Clari’s base platform license runs around $100–$120 per user per month (billed annually). In other words, roughly $1,200–$1,500 per user per year for the forecasting and pipeline functionality. This can vary based on volume (larger teams may negotiate lower per-seat rates) and any enterprise discounts, but mid-triple-digit per user per year is a common range. Keep in mind there’s often a minimum seat count or deal size. One analysis noted that Clari’s base package at ~$100/user covers forecasting, but effective costs can climb higher once you add other modules or required services.

‍

Clari does not require a separate “platform fee” on top (unlike some competitors) – their pricing page emphasizes no extra fees for integrations or support. However, large deployments might incur implementation costs or admin licenses. For example, enterprise deals might include an onboarding package or charges for sandbox environments and admin users. External reviewers have observed that implementation and admin costs can add an additional 20–30% in the first year of a Clari project. Clari’s sales team will typically bundle those into your quote.

‍

Who it’s for:

‍ Nearly all Clari customers will have this core platform – it’s aimed at sales/revenue leadership and RevOps teams who need accurate forecasts and pipeline control. If your goal is to improve forecast accuracy and get a unified view of all deals, this is the piece you’re buying. It’s best suited for organizations with dozens or hundreds of deals in flight, where manual forecasting (via spreadsheets or CRM alone) has become error-prone or insufficient.

‍

Key limitations:‍

The core Clari module by itself doesn’t capture call recordings or emails – it relies on data syncing from your CRM and your reps’ inputs. So its insights are only as good as the underlying data. Users caution that “garbage in, garbage out” applies: if your team isn’t disciplined about CRM updates, Clari will mostly just highlight those gaps. Also, some reviews note that Clari’s standard reports, while powerful, may not cover every custom need – advanced customization often requires help from Clari’s support (the tool has some rigidity in what end-users can configure). Nonetheless, for most, the core delivers tremendous value by catching slipped deals and forecasting issues early.

‍

2. Clari Copilot (Conversation Intelligence)

‍

What it includes:‍

Copilot is Clari’s conversation intelligence module – essentially the capabilities from Wingman, which Clari acquired. This add-on automatically records your sales calls and video meetings, transcribes them, and analyzes them with AI. Copilot provides features like AI-generated call summaries, smart topic trackers (e.g. it can flag when a competitor or pricing is mentioned), call scoring for coaching, and even real-time “battle cards” that pop up to help reps handle objections during a call. It’s comparable to standalone tools like Gong or Chorus in functionality. Copilot integrates those call insights back into the Clari platform, so you can link call activity to deals in your pipeline dashboards.

‍

Clari Copilot Pricing:

Clari Copilot is typically licensed per user (seat) per year, with different plans. When it was Wingman, pricing was actually published, and we have a good sense of it: there were three tiers named Growth, Accelerator, and Enterprise.

‍

According to TrustRadius and Capterra data,

‍

1. Clari Copilot "Growth Plan": The Growth plan approximates to  $720 per user/year which means it will cost about $60 per user/month

2. Clari Copilot “Accelerator” Plan: Approximately $1,080 per user per year, which comes out to about $90 per user per month (billed annually). This is the lower-tier Copilot plan that includes core conversation intelligence features.Clari Copilot “Enterprise” Plan: Approximately $1,320 per user per year (~$110 per month annually). This higher-tier plan adds more advanced features (like greater security, API access, and a dedicated CSM for support). Essentially, Accelerator vs Enterprise for Copilot is about basic vs. advanced functionality – the Enterprise plan costs roughly 22% more per seat.

3. Clari Copilot “Enterprise” Plan: Approximately $1,320 per user per year (~$110 per month annually). This higher-tier plan adds more advanced features (like greater security, API access, and a dedicated CSM for support). Essentially, Accelerator vs Enterprise for Copilot is about basic vs. advanced functionality – the Enterprise plan costs roughly 22% more per seat.

‍

The Accelerator plan (around $90/month) is commonly chosen by mid-size teams and includes the full suite of Wingman features like the AI summaries, custom “bot” naming, call snippet sharing, etc.. The Enterprise plan (around $110/month) adds advanced security features like single sign-on (SSO), API access, a dedicated CSM, and HIPAA-grade compliance needed by larger organizations. There is a free trial available for Copilot, but no free-forever version.

‍

It’s worth noting that Clari might offer Copilot at a lower price if purchased with the whole platform, or even include a basic level of it in big deals, but generally these figures are a reliable ballpark. In fact, a recent 2025 update suggested Clari was positioning Copilot in the range of $120–$160 per user/month list price if sold standalone – a bit higher than the old Wingman prices. Whether that’s due to bundling with the platform or expanded features is unclear, but be aware prices may inch up under Clari’s umbrella.

‍

Who it’s for:

Sales teams that want to capture and learn from their conversations. If you have a team of account executives or SDRs making lots of calls/demos, Copilot ensures none of those calls are lost – every conversation is recorded, searchable, and can be reviewed for coaching. Many Clari customers add Copilot so that their managers can review call transcripts and new reps can learn from past calls. It’s especially useful for remote sales teams or any organization that values call coaching and accountability.

‍

Limitations:

Using Copilot means you’ll have an AI bot joining your meetings (as “Wingman” or whatever name you set). Some users find this slightly awkward or worry it might affect how prospects talk. One user noted “Wingman pops up as an additional caller” on Zoom and it took some getting used to. Generally people accept it, but it’s a consideration (similar to having Gong’s recorder in calls). On the tech side, Copilot’s transcription accuracy is high but not flawless – heavy accents or poor audio can still pose challenges (common to all such tools). Also, the “battle card” feature that provides real-time tips is only as good as the playbooks you configure. It’s powerful, but you need to invest time in setting up keywords and recommended responses for your team to really leverage it. Lastly, remember that Copilot is an add-on cost – if you budgeted for Clari’s core and assume calls are included, they’re not. You’ll pay extra per rep for this module, which can significantly increase your total Clari spend.

‍

3. Groove by Clari (Sales Engagement)

‍

What it includes:

Groove is a sales engagement platform (similar to Outreach or Salesloft) that Clari acquired to round out their offering. This module focuses on the top-of-funnel and outreach side of sales. It provides capabilities like email sequencing/cadences, automated task reminders, a dialer for calls, LinkedIn integration, and templates – everything to help reps consistently reach out to prospects. By integrating Groove, Clari enables a workflow where your reps’ outreach activities (emails sent, calls made, etc.) are automatically captured in Clari’s revenue database. In theory, this means Clari not only knows what’s happening after a deal is created, but also all the effort that went into generating and nurturing that opportunity. Groove was highly rated as a standalone tool for making reps more efficient in prospecting, and within Clari it complements the intelligence with execution.

‍

Clari Groove Pricing:

‍Groove’s pricing is not public under Clari, but historically Groove’s standalone licenses ranged roughly from $50 up to $160 per user per month depending on edition and features. For instance, a basic email cadence license might be around $600 per user/year, while a fully loaded Groove with dialer, automation rules, etc., could be $1,500–$1,900 per user/year. Clari likely packages Groove as an add-on module, or in some cases, they may offer a bundled deal if a customer is replacing an Outreach/Salesloft with Groove. It’s safe to assume adding Groove will push the Clari cost higher – one source noted that add-ons like Groove can push effective costs toward $200+ per user/month in total. In terms of overall contract value, Clari touts that you can consolidate tools by using their platform, but you’ll want to compare if the combined price truly saves money versus separate systems.

‍

Who it’s for:

‍Teams that want integrated prospecting automation. If you currently use a separate sales engagement tool (or none at all), adopting Groove via Clari is appealing to keep your stack integrated. Fast-growing sales orgs with SDR teams, or Account Execs who do their own outreach, would benefit from Groove. It ensures that all those emails and calls to prospects are logged and tied into your pipeline analytics automatically. For example, your Clari dashboard can show not just deal stages but also how many outreach touches have happened on each deal, thanks to Groove’s data capture. Companies that want to reduce toggling between multiple tools also see value here – reps can send emails and make calls from within one platform.

‍

Limitations:‍

Since Groove was a separate product, some users report the integration into Clari isn’t perfectly seamless yet. There can be a bit of a “clunky” or disjointed experience as Clari stitches together forecasting, CI, and engagement (one analysis pointed out Clari’s approach of bolting on acquisitions versus a natively built platform, which can show in the UI/UX). Also, if you already have a contract with Outreach or Salesloft, switching to Groove means change management for your team’s workflows. Feature-wise, while Groove is robust, top competitors like Outreach are constantly innovating, so you’ll want to make sure Groove meets all your needs (e.g., does it have the specific dialing or social touches features you use?). Finally, consider that Groove may require a certain minimum purchase – large enterprises might need to license it widely to get full value, which could be expensive if only part of your team will use the engagement features.

‍

4. Enterprise Features & Compliance

Beyond the main modules, Clari’s Enterprise tier (often simply referred to as Clari Enterprise in contracts) includes additional security, compliance, and support benefits. For organizations in regulated industries or with large salesforces, these can be crucial. SSO/SAML integration for single sign-on is available so your users can log in with corporate credentials. HIPAA compliance and private data storage options are offered, which is important if you handle sensitive data (healthcare, finance). Audit logs and advanced permissioning come into play at this level as well. Enterprise customers also get a dedicated Customer Success Manager and priority support. Essentially, you’re paying for white-glove treatment and assurance that Clari meets strict IT requirements.

‍

Pricing:‍

Clari Enterprise doesn’t have a publicly listed surcharge; instead, the per-user price typically reflects these capabilities. For instance, the Copilot Enterprise plan was $110/user/year versus $90 for regular, largely because of security features. For the overall platform, enterprises with many users often negotiate custom pricing (and possibly volume discounts). Clari’s list price for an enterprise user with everything might be around $150+ per user/month, but a large deployment could negotiate down to something like $120 with a multi-year commitment, for example. Also expect that Clari will want multi-year contracts at the Enterprise level.

‍

Who it’s for:‍

Companies with 50+ sales users and/or strict requirements. If you need things like data residency options, advanced compliance certifications, or simply have a big team that necessitates a lot of administrative oversight, the Enterprise package is where Clari positions these needs. Also, if having a dedicated support contact is important to you (rather than standard support channels), you’ll likely be looking at the Enterprise arrangement.

‍

Limitations:‍

One caution from some enterprise users is to watch the contract terms and usage caps. Even at the top tier, Clari may impose certain limits (for example, Copilot might cap the number of call recording hours or require buying more if you exceed fair use). And there have been anecdotes of “true-up” charges if usage goes beyond what was anticipated. Always clarify things like what happens if your number of users grows mid-year, or if your team records way more meetings than expected. The key is to avoid any surprise bills by understanding the agreement (Clari’s team will usually work with you on this, but it’s wise to explicitly ask). Finally, while Enterprise support is generally good, a few users on forums have noted that initial support queries might be handled by AI or junior reps, which can be frustrating if you expected instant expert help. This isn’t unique to Clari, but it’s worth tempering expectations that “priority support” doesn’t always mean immediate resolution.

‍

Here's several factors that influence the final price you’ll pay for Clari:

‍

• Module selection: You can buy individual components (e.g. just Copilot) or the full platform. Licensing only one module costs far less than an enterprise-wide platform deal.

• Number of users: Clari pricing scales with the number of seats. (Some modules may offer “viewer” access for free or lower cost, but generally each active user license adds to cost.

• Contract length: Annual or multi-year contracts often come at a discounted per-user rate vs. monthly or short-term deals. Clari, like most SaaS, incentivizes longer commitments.

• Enterprise add-ons: If you require advanced security, compliance (e.g. SOC2, HIPAA), custom integrations, or other enterprise features, these can add to the base costs

• Implementation & support services: Deploying Clari often involves onboarding and integration work. Large deals might include professional services fees for implementation and training. Likewise, some plans include a dedicated Customer Success Manager – essentially baked-in support that you’re paying for.

‍

As you can see, Clari’s pricing is highly customized. Small teams might only spend a few thousand dollars a year on a Copilot subscription, whereas a Fortune 500 company rolling out the full platform could be budgeting six or seven figures annually. This complexity is a double-edged sword: Clari can tailor a solution to your needs, but it also means you’ll likely need to engage with Clari’s sales team for a quote, rather than finding a straightforward price sheet.

‍

Clari Pricing Summary

To summarize Clari’s pricing structure in 2025, here’s a quick snapshot of the major components and estimated costs:

‍

• Clari Core (Forecasting & Pipeline): ~$100–$125 per user/month (annual) for the base platform. Unlocks forecasting, pipeline inspection, analytics, and RevOps controls. Target: Medium to large sales teams needing rigorous forecast accuracy.

• Clari Copilot (Conversation Intelligence): $60–$110 per user/month (annual) depending on plan. Provides call recording, transcription, AI summaries, and coaching insights. Target: Teams that want to analyze and improve sales calls.

• Groove by Clari (Sales Engagement): Roughly $50–$150 per user/month (varies by scope). Adds email/call cadences and automations to drive pipeline generation. Target: Teams focusing on outbound prospecting and sales productivity.

• Enterprise Add-Ons: Included in high-tier deals or a premium in Copilot plans (e.g. +~$20/user). Covers SSO, advanced security, dedicated support, and compliance (HIPAA, GDPR). Target: Enterprises with strict IT/security needs or large-scale deployments.

‍

For an all-in Clari deployment (forecasting + Copilot + Groove at enterprise level), it’s not uncommon for companies to invest six figures annually. In fact, Vendr (a SaaS buying platform) reported the average Clari contract was about $160,000 per year in total, with some large deals exceeding $1M. This underscores that Clari is designed primarily for serious, scaled revenue operations. If you only need one piece (like just the conversation intelligence), Clari can sell that à la carte (e.g. Copilot alone for ~$90/user/month) and that could be more affordable for a smaller team. But the full “revenue platform” experience is a significant investment.

‍

Clari does offer substantial discounts for annual and multi-year commitments. Paying annually vs. monthly typically isn’t an option – you will almost always be on an annual contract (often 2-3 year agreements for bigger deals). The benefit is you lock in pricing and often get 10-20% or more off the equivalent monthly rate by committing upfront. Just ensure the plan truly fits your needs, because it’s not trivial to downsize once you’ve signed a contract for a certain number of seats for multiple years.

‍

One more thing: Clari markets a very high ROI – they cite figures like 448% ROI and 15% faster deal cycles among customers. If those hold true for you, the pricing may well justify itself. But your mileage may vary, so it’s wise to run your own internal calculation of the lift in revenue or efficiency needed to pay back the cost.

‍

‍

Which Clari Package (or Approach) Is Right for You?

Given Clari’s modular nature and enterprise focus, it’s important to consider whether you need Clari at all, and if so, which components. Here are some guidelines based on different scenarios:

‍

1. Small Business or Startup – Probably Skip Clari (for Now)‍

If you’re a scrappy team with, say, <10 sales reps or just starting to build your sales process, Clari will likely be overkill. The pricing alone can eat a huge chunk of a small team’s budget, and the complexity might bog you down. For basic forecasting, you can often rely on your CRM’s built-in forecasting features or even spreadsheets until you reach a certain scale. The exception might be if you only want the conversation intelligence piece – Clari Copilot could be used by smaller teams that just want call recording and insights. For example, a startup with 5 reps might use Copilot at ~$90/user to record calls instead of buying Gong. But even then, there are cheaper tools for call recording (more on that in alternatives).

‍

In general, if you’re small and cost-sensitive, focus on nailing your sales process manually first. Clari’s value grows as your team and pipeline grow. Many companies only bring in Clari once they hit dozens of reps or a few hundred deals per quarter to manage. As one Redditor inferred, Clari and its peers target enterprise deals for a reason – smaller firms often find them “out of budget”. So, don’t feel bad sitting this one out if you’re not ready; you can revisit Clari or its competitors when you have the volume to justify it.

‍

2. Mid-Market Sales Team (Fast-Growing) – Consider Clari Core (Forecasting)‍

If you have, say, 20–100 salespeople and are growing, pipeline visibility might be a pressing issue. This is where Clari’s core forecasting platform can deliver a ton of value. It will enforce a consistent forecasting cadence and give your VP of Sales and RevOps much more confidence in what the quarter will look like. Many companies in this range start to feel the pain of messy spreadsheets or reps sandbagging deals, and Clari brings order to that chaos. For a mid-market firm, the Clari Proposition is usually: “Get the forecasting platform first, see the immediate benefits in accuracy and time savings, and then layer on other modules as needed.”

‍

So, you might sign up for just the core Clari (and maybe a small number of Copilot seats as a pilot) initially. This keeps costs somewhat in check (e.g. 30 users * ~$1200/year = $36k/year for core Clari – a significant but manageable investment for a growing company). Ensure you have a dedicated RevOps or sales ops person who can own the tool internally, as successful forecasting with Clari still requires someone to champion the process. If budget allows, you can evaluate adding Copilot for your account executives to record calls. This could be phase 2, unless call insights are an immediate must-have for you. Groove (engagement) might be less urgent if you already have a solution or if your reps aren’t doing massive outbound yet; you could continue with your current outreach tool or manual efforts and integrate that data into Clari via Salesforce for now.

‍

In summary, for mid-market teams, start with the piece that solves your biggest pain. Often that’s the forecasting/pipeline clarity. Clari’s Business (core) module would fit, and you can add Copilot when you want to consolidate your tech stack for coaching. Clari themselves often note that companies of 50–200 employees can get a lot of mileage from just the core platform, using it to drive a culture of accountability in the sales team.

‍

3. Large Enterprise or Complex Sales Org – Full Clari Platform (All Modules)‍

If you’re an enterprise with a large, distributed salesforce (hundreds or thousands of reps, multiple business units, global operations), Clari’s full revenue platform likely makes sense. In this scenario, you probably have dedicated budgets for RevOps tools and a mandate to standardize forecasting and pipeline management company-wide. Clari’s core forecasting will be the backbone for sales leadership to run forecast calls and QBRs. Adding Copilot is generally a no-brainer at this level too – it means every customer interaction (calls, meetings) is captured and can be mined for insights at scale. Large companies use Clari Copilot not only to coach reps, but to aggregate Voice of Customer trends, see what top performers do differently on calls, etc. Similarly, with the acquisition of Groove, an enterprise that wants one integrated system might roll it out to their BDR/SDR teams and eliminate separate outreach software.

‍

The key here is that at enterprise scale, Clari’s value in unifying data is highest. Leadership gains visibility across all teams, and handoffs between roles (SDR -> AE -> Account Manager) are smoother since all info lives in Clari’s “Revenue Database.” Moreover, big enterprises often have the revenue to justify Clari – if it helps you win even a few extra big deals or avoid surprises, the ROI is huge. As an example, Fortinet (a large tech company) achieved 97% forecast accuracy after implementing Clari and saw far fewer quarter-end surprises. Those are the kind of results that make the cost worthwhile for an enterprise.

‍

If you go this route, be prepared for a formal implementation project. Clari will usually work closely with your RevOps team to integrate CRM, import historical data, set up custom fields, etc. You may start with a specific division or region and expand from there. Large companies also benefit from Clari’s Enterprise features like SSO, advanced analytics, and the dedicated support. For instance, a Fortune 500 deploying Clari enterprise-wide would lean on Clari’s team for best practices and ongoing optimization (the dedicated CSM can conduct business reviews, help drive adoption initiatives, etc.).

‍

Bottom line: if you’re a large, complex sales organization, Clari’s comprehensive platform can replace several point solutions and become a strategic system for revenue operations. Just ensure you’re ready to invest not just money but also time and effort to fully leverage all its modules. When done right, Clari can become part of the DNA of how your sales org runs.

‍

4. Primarily Interested in Conversation Intelligence (Calls Only)‍

What if your main interest is capturing and analyzing sales calls, but you’re not sure about the whole Clari forecasting package? In that case, you might consider using Clari Copilot as a standalone or comparing it to other conversation intelligence tools. Clari does allow customers to purchase Copilot on its own (this was essentially buying Wingman). This could be suitable for a mid-sized sales team that already has a forecasting solution or isn’t ready to revamp their forecast process, but wants to up their coaching and call insights.

‍

If you choose this path, you’d pick a Copilot plan (Accelerator vs Enterprise) based on your needs for security and support. The Accelerator plan at ~$1,080/user/year will cover most features including transcripts, summaries, and integrations with your CRM. The Enterprise plan at $1,320/user/year adds things like SSO, API access and a customer success manager – choose that if you have a larger team or strict IT requirements. With standalone Copilot, your reps and managers would use the Wingman interface (now Clari Copilot interface) to review calls and snippets. You wouldn’t necessarily get Clari’s pipeline dashboards, but you would still gain a ton of value from the call recordings and AI insights on what’s being discussed in your sales meetings.

‍

This approach can work well for teams under ~50 users who mostly want to improve sales conversations rather than overhaul forecasting. It’s also a way to “get in the Clari door” at a lower cost – some companies might start with Copilot, then later expand into the full Clari platform when they’re ready. Do note, however, that if forecasting and pipeline management are pain points for you, Copilot alone won’t solve those; it addresses a different need (conversation quality). In that case, you might also evaluate competitors of Copilot (like Gong, Chorus, etc.) which we’ll discuss soon.

‍

5. When to Look at Alternatives

‍
It’s important to acknowledge that Clari isn’t the only option for revenue intelligence, and it may not be the best fit for every organization. You should consider alternatives if any of the following resonate:

‍

• Budget is a major concern: If Clari’s quote comes in sky-high and you’re a smaller org, a leaner or more flexible tool might deliver 80% of the value at a fraction of the cost.

• Need faster implementation: Perhaps you have a pressing need to fix forecasting this quarter, and you can’t afford a 3-month implementation project. Some newer solutions can be set up in days or are self-service.

• Focus on innovation: If cutting-edge features like AI-guided roleplays for reps or very advanced AI-driven insights are what you seek, you might find Clari’s innovation pace (as an older platform) a bit slow. Newer platforms (like MeetRecord, introduced later) are pushing into next-gen territory such as interactive coaching, which Clari doesn’t do yet.

• Your sales process is unique or lightweight: If your process is non-traditional or you simply don’t need all the bells and whistles of Clari, a more specialized tool (like a pure forecasting app or a pure call coaching app) might suffice without the extra complexity.

‍

To sum up, match your choice to your biggest pain and size. Clari is a fantastic solution for many, but not an all-purpose fit. If you’re smaller, look to simpler tools first. If you’re scaling fast, Clari core can impose much-needed structure. And if you’re already an enterprise leader, Clari’s full platform might be the efficiency boost and risk management tool you need across your revenue org.

‍

What Users Like and Dislike About Clari?

No review would be complete without hearing directly from users. Clari enjoys a strong reputation (it has a 4.6 out of 5 on G2 with thousands of reviews) and has won best software awards, but users aren’t shy about its downsides either. Here’s a summary of common praise and complaints:

‍

What Users Love about Clari

• Improved Forecasting & Analytics: Many users praise Clari’s impact on forecasting accuracy and efficiency. By consolidating pipeline data and applying AI, Clari makes forecasting faster and more reliable. “Forecasting – both in terms of accuracy and in terms of time spent on completing the task… now takes me 10–15 minutes instead of an hour,” noted one customer success manager. In other words, teams spend less time fiddling with spreadsheets and more time acting on insights.

‍

• Two-Way CRM Integration: Another favorite aspect is Clari’s deep integration with CRM systems (like Salesforce). Changes made in Clari sync back to the CRM and vice versa, so reps and managers can work in Clari without breaking Salesforce hygiene. One G2 reviewer wrote, “My favorite part of Clari is the two-way integration with our CRM… I can update deals from my view in Clari. It’s great!”. This bi-directional sync saves time and ensures everyone is looking at the same data, whether in Clari or the CRM.

‍

• Conversation Intelligence & AI Notes: Users of Clari Copilot (the Wingman-based call intelligence module) love how it automates note-taking and call summaries. “The summary feature has quickly eliminated the need for taking separate call notes… saving me a lot of time,” said one sales rep on G2. Reps can stay engaged in calls instead of scribbling notes, knowing Clari’s AI will transcribe and even highlight next steps afterward. This boosts productivity and data capture quality.

‍

• Enterprise Support & Partnership: Clari’s customer success and support teams get a shout-out from enterprise clients. Users appreciate a “partnership approach” where Clari’s team works closely during onboarding and beyond. One user noted that Clari’s team was “always eager to help us solve problems,” which is crucial when rolling out a complex platform across a large org. Essentially, Clari doesn’t feel like just a vendor but more like a partner invested in the customer’s success.

‍

‍

Common Complaints or Challenges

• Pricing Complexity & Increases: The #1 frustration you’ll hear is about pricing transparency. Clari’s pricing is often negotiated case-by-case, which some find opaque or inconsistent. Moreover, existing customers have reported significant price hikes at renewal. For example, Clari Copilot’s cost reportedly jumped from around $60/user to $120+ in some cases. Such increases (without clear ROI justification) left a bad taste. In sum, many wish Clari’s pricing was more predictable and justifiable: it’s a powerful tool, but you need to continually justify the expense to budget holders.

‍

• Steep Learning Curve: Clari’s breadth can be a double-edged sword. Multiple users mention that implementing Clari and getting teams fully onboarded wasn’t the smoothest process. It requires change management – reps and managers must adapt to new workflows and dashboards, and initial setup/configuration can be complex. One reviewer noted that while Clari eventually delivered value, the early phase “wasn’t the smoothest” and required help from Clari’s team to meet a tight timeline. Bottom line: expect an investment in time and training before everyone gets the hang of it.

‍

• UI and Flexibility Limitations: Some users feel the Clari interface could be more flexible or modern. For example, a G2 review pointed out they’d like more ability to customize columns or views, and that parts of the UI (e.g. forecasting section) feel a bit dated. While these are not deal-breakers, they show that Clari’s design is very “enterprise-functional” and may not delight everyone in terms of user experience.

‍

• Bundling Pressure: A few customers remarked that Clari’s sales team pushes for bundled solutions (selling the full platform) rather than allowing truly à la carte module purchases. This can inflate the cost if you only really needed one piece. For instance, a mid-market company might just want the conversation intelligence, but find themselves being upsold on forecasting and other modules. That can lead to paying for more than you use.

‍

• Cost/ROI Concerns: Hand-in-hand with pricing issues, there’s a theme of “Is the juice worth the squeeze?” on forums like Reddit. In r/SalesOperations, one user said “Clari is a great tool…my reps love using Clari to make updates over SFDC,” but acknowledged the significant investment required. This captures the sentiment that while Clari delivers strong capabilities, organizations need to fully utilize it to justify the spend. Smaller teams or those not ready to leverage all features might find the ROI doesn’t pan out. There’s an opportunity cost to buying a Ferrari of a platform and only driving it in first gear.

‍

Lastly, a noteworthy concern from some enterprise users is over-reliance on manual inputs – i.e., Clari doesn’t automatically solve CRM hygiene issues. If reps don’t log activities or update deal stages, Clari can’t magically forecast correctly. This isn’t Clari’s fault per se, but it’s a reality that some users mention: you must pair Clari with enforcement of data discipline, or else you might be frustrated that the insights aren’t as accurate as you expected. In a humorous sense, Clari can shine a light on problems (like an empty next step field) but you have to fix them.

‍

In aggregate, the sentiment is: Clari is a powerful, almost indispensable tool for many sales orgs, but you pay for it – both in dollars and in the effort to adopt it. The good news is that most who push through those costs and challenges feel it’s “worth it” because of the control and foresight it provides. As one operations lead put it on G2, “Despite some limitations, I can’t imagine running our forecast without Clari now.” That speaks volumes about the stickiness of the product once it’s embedded in a company’s process.

‍

Top Alternatives to Clari in 2025

Clari may be a leader in revenue intelligence and forecasting, but it’s not the only game in town. Depending on your needs, you might consider other platforms – some that focus on similar revenue analytics, and others that tackle parts of the puzzle like conversation intelligence or sales engagement. Here are some of the top alternatives to Clari, along with how they compare:

‍

1. Gong – Revenue Intelligence Platform

Gong is best known as the category pioneer in revenue intelligence. It records sales calls and uses AI to analyze them for keywords, topics, sentiment, and more. Over the years, Gong has expanded its scope to include deal tracking and even a forecasting add-on (Gong Forecast). Essentially, Gong started from the rep coaching angle (what’s happening on calls) and is moving towards Clari’s territory of pipeline analytics. Many companies that use Clari also use Gong specifically for its world-class call analysis and coaching tools.

‍

‍

How it compares to Clari:

‍ Gong’s strength is in deep call analytics. It provides insights like talk-to-listen ratios, how often certain competitors come up, which messaging correlates with won deals, etc., far beyond basic transcription. Clari Copilot (Wingman) offers call recording and summaries but is generally considered a notch below Gong in AI sophistication and breadth of analytics. On the flip side, Clari’s forecasting and pipeline modules have been stronger than Gong’s newer efforts in those areas. Gong is catching up by launching their own forecasting, but historically if you needed robust roll-ups and pipeline views, Clari was better. In essence, Gong is a better coaching tool, Clari is a better forecasting tool – which is why some large enterprises actually deployed both.

‍

Gong Pricing:

‍ Gong is a premium product. Like Clari, it’s quote-based, but for ballpark purposes, Gong has been cited around $1200–$1500 per user/year for its full platform (and sometimes more). One analysis pegged a unified Gong license (including their newer products) at roughly $250 per user/month in 2024. For a team of 50, that’s $150k/year, comparable to Clari’s level. Gong typically also has a platform or implementation fee ($5k+). So, cost-wise, Gong isn’t a way to save money versus Clari – it might even be slightly more expensive if you want everything. If your priority is maximizing sales effectiveness through call coaching and you have the budget, Gong is the gold standard. But if your main pain is forecasting, Gong alone might not satisfy that (you’d consider their Forecast add-on, or go to Clari/others).

‍

Ideal for:

‍Sales organizations that put a premium on rep coaching, messaging consistency, and deal intelligence derived from conversations. Also, Gong’s insights are often favored by product marketing and sales enablement teams to understand market responses. If you can only choose one – Gong or Clari – ask whether improving sales conversations or improving forecast rigor is more critical. That will often guide the decision.

‍

2. Outreach – Sales Engagement & Sales Execution Platform

‍
Outreach is a leading sales engagement platform, traditionally used to automate email sequences, call sequences, and general prospecting workflows. In recent years, Outreach has evolved into what it calls a “Sales Execution Platform,” adding features like Outreach Kaia (an AI assistant for calls, similar to a copilot) and Outreach Commit (a lightweight forecasting tool). Outreach essentially comes from the opposite side of the spectrum as Clari – it started with top-of-funnel engagement and is moving towards pipeline analytics.

‍

How it compares to Clari:

‍ Outreach’s core use case is different: it’s primarily used by SDRs and AEs to execute outreach cadences. If you need to send thousands of emails and tasks in a coordinated way, Outreach is top-notch. Clari’s Groove module tries to address that, but Outreach is arguably more mature and feature-rich in engagement (Outreach and Salesloft dominate that category). In terms of intelligence, Outreach has introduced features to compete – for example, Outreach Kaia can join calls and provide real-time notes and objection handling (similar to Clari Copilot). Outreach also offers deal insights like “opportunity health scores” using ML, somewhat akin to Clari’s risk scoring. However, Outreach’s forecasting (Commit) is not as in-depth as Clari’s. Outreach can give a basic forecast view and pipeline trend, but it’s not as specialized in revenue roll-ups and analytics as Clari. Where Outreach shines is providing a single platform for a rep to do their daily work (call, email, LinkedIn tasks) and then layering some insights on top. Clari, conversely, is a system you log into mainly for analysis and review, not to execute outreach.

‍

Outreach Pricing:

‍ Outreach doesn’t publish pricing either, but it’s in the same ballpark as other top-tier sales tools. Generally, $100–$150 per user per month is a reasonable estimate for Outreach in 2025. Many deals might come in around $1200–$1800 per user/year depending on volume and options, similar to Salesloft. Outreach often has minimum seat requirements for certain features. If you’re replacing Clari with Outreach, you’d potentially save money only if you were already in need of Outreach’s engagement capabilities; otherwise you’d be paying for functions you might not use. On Reddit, some have noted Outreach’s pricing and contract structure can also be tough (multi-year, etc.), so it’s not necessarily a cheaper or easier vendor than Clari – it’s just solving a different problem with overlap.

‍

Ideal for:

‍ Teams that want an all-in-one tool for both engagement and some level of intelligence. For example, a mid-sized company might use Outreach to handle both their prospecting cadences and to get insights on which deals are at risk without buying Clari separately. Outreach is a great fit if your sales process is very outreach-heavy and you prefer to keep reps working in one platform. It’s also worth considering if you have an existing Outreach deployment – their newer intelligence features might mean you don’t need Clari on top, if they meet your needs. However, hardcore RevOps folks might still prefer Clari’s deeper forecasting capabilities in large environments.

‍

3. Salesloft – Sales Engagement with Light Revenue Insights

‍
Salesloft is the other big player in the sales engagement world (often seen as Outreach’s main competitor). It provides similar functionality: email sequencing, dialing, cadence automation, call recording, etc. Salesloft has a module called “Deals” which provides pipeline and forecast management, and “Conversations” which is their integrated conversation intelligence (after acquiring a company called Noteninja and partnering for speech analytics). Essentially, Salesloft is positioning itself as an all-in-one platform from prospecting to closing, with some overlap into Clari/Gong territory via its Deals and Conversations add-ons.

How it compares to Clari:

Salesloft’s strength is in engagement and workflow. It’s often praised for a user-friendly interface and quick onboarding for reps compared to Outreach. When it comes to revenue intelligence, Salesloft Deals gives you a Kanban board of opportunities and basic forecasting tools, but it’s not as sophisticated as Clari’s AI-driven forecasts. Salesloft Conversations can record calls and provide transcripts, but it’s generally considered a more basic version of what Gong or Clari Copilot can do. So if we compare directly, Salesloft = Outreach-like engagement + some Clari-lite features. A company might choose Salesloft over Clari if their primary need is to equip reps with sequencing and phone dialer capabilities, and they’re okay with a simpler forecasting add-on. In fact, Salesloft explicitly markets comparisons against Clari on their site, arguing that Salesloft can provide “one platform for both engagement and coaching” vs. needing Clari + other tools. The reality is Salesloft’s forecasting is adequate for high-level needs but lacks the depth of Clari’s analytics (no AI scoring as advanced, fewer custom forecast categories, etc.).

‍

Salesloft Pricing:

Salesloft’s pricing is comparable to Outreach. You can expect somewhere in the $100/user/month range for their core platform on annual contracts. They have different editions (Team, Enterprise, etc.) and the Conversations/Deals modules might cost extra or come in higher tiers. Often, Salesloft might come out a bit cheaper than Outreach at scale, but not by a huge margin. For example, a Salesloft plan might be ~$75/user if only core features, and go up to $125+ with all the add-ons. They do sometimes offer more flexible packages for mid-market (e.g., one could choose not to buy the Conversations module if they prefer another CI tool). If you already were going to buy a sales engagement platform, adding Deals/Conversations in Salesloft could be more cost-effective than buying a separate Clari or Gong – but you have to weigh feature depth.

‍

Ideal for:

Organizations that want to streamline sales rep tools – Salesloft can empower reps to do outreach, track their deals, and get basic coaching in one place. It’s often favored by slightly smaller teams or those who found Outreach too complex/expensive. If you are considering Clari but realize you don’t need that level of forecasting sophistication and would rather invest in rep productivity, Salesloft could be a better fit. Also, for companies with a strong focus on outbound (lots of SDRs, heavy cadence usage) with some need for pipeline insights, Salesloft addresses both in a unified way. Just remember, at the very high-end of forecasting needs, Salesloft won’t fully replace Clari – but it might be “good enough” if your forecasting can be simpler.

‍‍

4. People.ai – AI Revenue Intelligence and Data Capture

‍
People.ai is a platform that automatically captures sales activities (emails, meetings, calls) and uses AI to glean insights about engagement and pipeline. It’s a bit different from Clari in that it started with data capture and contact enrichment, solving the problem of reps not logging things in CRM. People.ai then provides analytics on top, like which deals have sufficient executive engagement, which reps are multitouching their opportunities, and it can even identify new contacts involved in a deal. In terms of forecasting, People.ai gives predictive scores for opportunities based on the captured activity patterns, which can supplement or even challenge a manager’s forecast call.

‍

‍

How it compares to Clari:

People.ai overlaps with Clari primarily in pipeline health and AI insights. It might not do a traditional forecast roll-up like Clari (it doesn’t replace the management forecast process), but it provides an AI perspective on your pipeline: for example, an opportunity with low email responsiveness might get flagged. Clari also provides some activity-based scoring, but People.ai’s heritage is in a more granular activity capture and relationship mapping. Another difference: People.ai doesn’t do conversation transcription like Copilot/Gong – it’s more focused on logging that a meeting happened and who attended, not the full transcript. So if you need call recording, People.ai isn’t a direct solution (though it can integrate with tools that do that). People.ai is often used in tandem with a forecasting tool: for instance, a company might use Salesforce forecasts or InsightSquared, plus People.ai to ensure activity data is captured and to get AI deal scoring.

‍

People.ai Pricing:

People.ai is typically sold as an enterprise solution as well, often by number of users or sometimes based on database size. Reports suggest its pricing can also be in the similar range (high tens of thousands per year for a deployment). It might be a bit more flexible since it’s often sold per Salesforce seat or similar, but expect something like $50-100 per user/month in pricing. People.ai’s value prop is saving rep time and enhancing CRM data, which can justify its cost if those are big issues. If comparing to Clari, People.ai could be a slightly cheaper add-on to Salesforce instead of buying Clari’s full platform – but it wouldn’t give you a UI for forecast calls, etc., just insights.

‍

Ideal for:

Companies that struggle with CRM data quality and want to automate that, and those who want AI deal insights without a full Clari deployment. It’s popular in enterprises where reps have to log lots of sales activities – People.ai relieves that by auto-logging and then management can see who’s engaged at what account. If you already have a forecasting process you trust (even if manual), People.ai can layer on predictive scoring to highlight which deals might slip. It’s also CRM-agnostic to an extent (works with Salesforce, etc.), so it’s more a backend intelligence boost rather than a whole new workflow tool. Some might use People.ai alongside Clari – but if budget is an either/or, you’d choose Clari for forecast process or People.ai if you mainly need the data capture and activity intelligence.

‍

BoostUp & Similar Platforms – Modern Revenue Intelligence Alternatives

‍

BoostUp.ai is one of several emerging revenue intelligence platforms (others include Atrium, InsightSquared, Aviso, Forecast.io, etc.) aiming to challenge Clari with more modern AI and often a focus on ease-of-use. BoostUp, in particular, offers end-to-end capabilities: it connects to CRM and communication tools to provide forecast predictions, deal risk scoring, and even has a built-in conversation intelligence component. These newer tools often market themselves as more affordable or flexible compared to Clari, targeting mid-market companies that need insights but can’t swallow Clari’s price or complexity.

‍

Ideal for:

Organizations that want the benefits of AI-driven revenue insights but with a leaner tool. If you find Clari appealing but can’t justify the heavy investment, trying a platform like BoostUp, Aviso, or InsightSquared could be a good middle path. They tend to cater to tech-savvy mid-market firms, including those using CRMs like HubSpot (Clari historically has been very Salesforce-focused, whereas some alternatives support multiple CRMs or focus on HubSpot users who are typically smaller). They’re also good for teams that want faster implementation – maybe you need something in place this quarter and can’t do a long project; these up-and-comers often emphasize quick deployment and ease of configuration.

‍

Considering only Clari Copilot alternatives with conversation intelligence?

If your interest in Clari was primarily around the conversation intelligence (Copilot) piece, there are also many AI meeting note-takers that can be considered alternatives for that portion. For example, Fireflies.ai and Otter.ai are popular tools that will record and transcribe meetings at a much lower cost. Fireflies offers a generous free tier and low-priced paid plans (~$10-$19/user) for unlimited transcriptions, which is far cheaper than Clari Copilot’s pricing. Otter.ai similarly has a low-cost plan around $20/user for real-time transcription and basic summary. These tools lack the deeper sales coaching or pipeline integration – they won’t tie the call to an opportunity or give deal insights – but if all you need is the meeting notes and transcripts, they are viable alternatives to buying Clari Copilot or Gong.

‍

‍

‍

Some teams use these in combination with other forecasting methods: e.g., use Fireflies to get call notes, and separately manage pipeline in Excel or Salesforce reports. It’s a bit more manual, but certainly budget-friendly. The key is understanding what functionality you truly need. If it’s transcribe calls and search them – Fireflies, Otter, or Chorus Free Edition (Zoom offers a basic transcription too) could suffice. If it’s analyze calls for coaching – you might lean Gong/Chorus/Clari Copilot. And if it’s full revenue orchestration – that’s where Clari and the similar platforms shine.

‍

To put these alternatives in perspective, here’s a quick comparison of Clari versus some competitors:

‍

As you can see, the landscape is rich. If Clari is not the right fit, there is likely an alternative that is – whether you need a complete platform replacement or just a supplement for a specific function (like call tracking). Next, we’ll discuss how the space is evolving beyond just note-taking and forecasts, into truly intelligent systems that can not only tell you what’s happening but help you change what will happen – and where MeetRecord fits into that future.

‍

Why Traditional Revenue Tools Aren’t Enough Anymore

Clari and its competitors largely focus on capturing data from your sales process and analyzing it. They answer questions like “What’s our forecast? Which deals might slip? What was said in that meeting?” This is incredibly useful, but it’s inherently looking in the rearview mirror – reporting on what has happened or is happening. For many organizations, especially revenue teams, the next evolution is tools that don’t just inform you, but actually help you improve and execute.

‍

This is where the concept of Revenue Intelligence merges with action: moving from analytics to enablement. Note-taking and forecasting tools by themselves are not enough if they only serve up insights but don’t directly help your team close more deals. As a sales leader, you would not only want to know which deals are at risk, but also why and how to fix it. You don’t just want transcripts of calls, but guidance on how to have better calls in the future. The future of this space is about leveraging AI to proactively coach and assist salespeople, not just monitor them.

‍

To illustrate, think of revenue intelligence 1.0 (like Clari or Gong) as giving you a sophisticated dashboard – you can see all your vital signs. Revenue intelligence 2.0 will be more like a virtual co-pilot: it will run alongside your reps, giving them tips in real time, practicing with them between calls, and automating low-level tasks so they can focus on selling. It shifts the focus from just revenue visibility to revenue productivity and readiness.

‍

We’re already seeing signs of this shift. Gong, for instance, has introduced features where their AI suggests next steps or follow-up email content. Outreach’s Kaia can live on calls and provide real-time content to the rep. These are steps toward more active assistance. But one platform pushing the envelope further is MeetRecord – an emerging solution that goes beyond recording and analyzing calls, and into the realm of AI-driven sales coaching and practice. MeetRecord positions itself not just as another note-taker or dashboard, but as a tool to make your sales team better through AI.

‍

Let’s dive into MeetRecord and how it represents the next generation of revenue intelligence, and importantly, how it compares to a platform like Clari.

‍

‍

What is MeetRecord? (AI-First Revenue Intelligence & Coaching Platform)

MeetRecord is an AI-powered revenue intelligence platform built to not only capture your sales interactions (calls, meetings) but also to transform them into actionable coaching and deal guidance. If Clari is about “revenue orchestration” from a management perspective, MeetRecord is about revenue acceleration from a rep and deal perspective. It combines many of the features we discussed in other tools – conversation intelligence, deal analytics, pipeline insights – and adds a unique twist: AI Sales Roleplay for proactive rep development.

‍

Here are some of the standout capabilities that MeetRecord brings to the table:

‍

• Automated Call Capture & Transcription: Like Clari Copilot or Gong, MeetRecord automatically joins or records your sales calls (Zoom, Teams, etc.) and transcribes them with high accuracy. You don’t need to hit record; MeetRecord’s assistant ensures every conversation is saved. This means no more worry about forgetting details – you get perfect notes and can concentrate on the meeting. The transcripts are searchable and shareable, making it easy to find key moments or send call snippets to colleagues. In essence, MeetRecord covers the same “AI note-taker” base functionality that tools like Fireflies or Copilot offer, and it’s table stakes that it handles it well.

‍

• Conversation Intelligence & Deal Insights: MeetRecord doesn’t stop at transcription. It uses AI to analyze those calls and emails to produce insights about each deal. For example, it can detect if a customer mentioned a competitor, or asked a question that indicates a concern (like “Is this price negotiable?” could flag a pricing objection). MeetRecord’s AI will tag these events and even gauge the sentiment or engagement level of the buyer on the call. Over all your deals, MeetRecord then provides a Deal Intelligence dashboard – showing which deals might be at risk due to low responsiveness, missing key stakeholders, or negative sentiment. This is similar to Clari’s opportunity risk scoring, but enriched by what’s actually said in meetings, not just CRM fields. In practice, MeetRecord can tell you why a deal is healthy or at risk by pointing to the evidence in conversations or communications. It’s like having a deal coach that reads between the lines of all your buyer interactions.

‍

• AI Sales Roleplay &  Coaching: This is a signature feature that truly sets MeetRecord apart. MeetRecord offers an AI Sales Roleplay module where reps can practice sales calls with an AI-driven persona. Imagine being able to simulate a cold call or a discovery call at any time, with an AI “prospect” responding in real-time like a real customer would. MeetRecord’s roleplay can be tailored to specific scenarios – e.g., a hostile CFO persona who keeps pushing on price, or a friendly champion who nevertheless has specific requirements. Reps talk to it as if it were a customer, and the AI responds dynamically. After the session, MeetRecord provides instant feedback and scoring: it will tell the rep how they did, what they handled well, and where they stumbled. It can even score them on frameworks like MEDDIC or SPIN selling if configured. This is huge because it allows sales teams to train and coach at scale. New hires can ramp up faster by practicing with AI before speaking to real customers, and seasoned reps can hone specific skills (like handling a certain objection) in a risk-free environment. There’s nothing quite like this in Clari or most competitors – Clari’s coaching features are mostly about analyzing past calls, whereas MeetRecord actually helps reps practice for future calls. It’s a proactive approach: don’t just review what went wrong, simulate and improve so it won’t go wrong next time.

‍

• CRM Sync and Automation: MeetRecord recognizes that a lot of sales data entry is drudgery. It automates much of that by syncing with your CRM. After a call, MeetRecord can log the meeting, attach the transcript, update fields (like “Next Steps” or “Close Date” if mentioned), and generally ensure CRM reflects the latest info. It also captures all email correspondence in a timeline. This is somewhat akin to what People.ai or Clari’s activity capture does, though MeetRecord prides itself on a seamless two-way sync with systems like Salesforce and HubSpot. For a rep, this is a time-saver – they get suggested updates from MeetRecord and can accept them, rather than writing long call notes. For managers, it means the data is reliable and up-to-date without constant nagging of the team.

‍

• Revenue Analytics & Forecasting: While MeetRecord’s primary pitch is often the coaching and intelligence, it does also provide the forecasting and pipeline management analytics you’d expect. It can generate a forecast based on deal progress and AI signals, and allow managers to override or adjust it. It has pipeline change reports, win probability scores, and dashboards that look at things like quarter-to-quarter pipeline growth. Essentially, MeetRecord covers the same ground as Clari’s core forecasting module – but likely with a more modern UI and potentially more of the AI-driven insights baked in. For example, MeetRecord’s AI might highlight “Deal X is in late stage but you haven’t involved a technical buyer – risk of delay” because it noticed from conversations that no technical stakeholder spoke yet. These kinds of nuanced insights are where MeetRecord tries to differentiate, by combining the conversational data with pipeline data (something Clari is also attempting, but MeetRecord being AI-first might have an edge in agility here).

‍

• Simpler, Value-Driven Pricing: MeetRecord offers a flexible pricing than legacy platforms.  With MeetRecord, there is no required minimums or platform fees, making it accessible for teams that are too small for Clari/Gong’s typical contracts. And you can choose what features you need – for example, maybe you want the call recording and roleplay but not the forecasting module, or vice versa. This à la carte approach can avoid paying for shelfware. The result is often a significantly lower total cost of ownership compared to a Clari + Gong stack.

‍

In summary, MeetRecord is like having Clari + Gong + a virtual sales trainer all in one, delivered in a way that’s friendly to growing companies. It’s built with AI at the core, so many tasks are automated or intelligently assisted. And importantly, it focuses on the people aspect (helping reps get better) in addition to the process aspect (helping managers see what’s going on). This resonates with a lot of modern sales orgs that realize that to hit big revenue numbers, you not only need forecast accuracy but also a team of reps who are continually improving their skills.

‍

To directly compare MeetRecord to Clari:

‍

• Focus: Clari is top-down (for leadership visibility and control), MeetRecord is more bottom-up (for rep enablement and deal execution). MeetRecord still serves execs with dashboards, but it always thinks “how does this help the rep or the deal?”.

• Seamless Connected Platform: MeetRecord was built as one platform, so the call data, deal data, and practice modules all talk to each other seamlessly. Clari’s pieces (forecast, copilot, groove) were integrated via acquisitions, sometimes leading to a few seams in user experience.

• Ease of Use: MeetRecord prides itself on quick onboarding – often up and running in days, not weeks. The interface is designed to be intuitive (modern SaaS style) and they provide strong support to get teams adopting it fast. Clari, while powerful, has that 6-12 week implementation and a known learning curve for new users.

• Pricing: MeetRecord's pricing is flexible and more on “pay for what you need”. Clari pricingis often "negotiate-and-bundle" type, typically with higher prices and multi-year commitments. For mid-market companies, this often makes MeetRecord far more accessible.

• AI Sales Coaching: MeetRecord’s AI Roleplay is a one-of-a-kind differentiator – something Clari doesn’t offer at all. It indicates MeetRecord’s philosophy of proactive improvement versus Clari’s reactive analysis. This can be a game-changer in scaling up a sales team’s skills.

‍

All that said, Clari is a proven solution with years of enterprise refinement – some very large companies might still choose Clari for its track record and breadth. But MeetRecord is showing what the future could be: a platform that not only records your revenue reality but actively helps you change your revenue outcome by improving how your team sells. It’s the difference between a dashboard that says “Warning: you might miss target” and an AI coach that says “Here’s how we can hit the target – let’s practice.”

‍

For a sales leader evaluating tools in 2025, MeetRecord offers a compelling vision: you get the analytics you need and a boost to your team’s performance, often at a lower cost and friction. That combination is why MeetRecord (and similar next-gen platforms) are gaining attention.

‍

Wrapping Up

Clari’s pricing in 2025 reflects its status as a top-tier enterprise solution – it can deliver tremendous value in tying together your revenue process, but it comes at a significant cost and complexity. The right decision ultimately comes down to your organization’s size, pain points, and priorities:

‍

• If you’re a large enterprise seeking a proven, all-in-one revenue platform and you’re prepared to invest in implementation and training, Clari is a strong choice. It has helped industry leaders achieve remarkable forecast accuracy and pipeline control, essentially becoming the backbone of their sales operations. Just go in with eyes open about the price tag and ensure you have executive buy-in to maximize adoption.

• If you’re a smaller or mid-market company that finds Clari’s approach appealing but too heavy, you have alternatives. You might start with a point solution (like a conversation intelligence tool or a simpler forecasting app) to tackle your immediate needs at lower cost. Or consider one of the newer revenue intelligence platforms that aim to be more flexible or affordable than Clari, such as BoostUp or MeetRecord.

• If your focus is on improving sales conversations and rep performance, tools like Gong or MeetRecord could provide more bang for your buck than Clari’s broader platform. Gong will give you deep insights into calls (ideal if coaching is your main concern), whereas MeetRecord will combine those insights with proactive coaching (ideal if you want to actively boost rep skills while also keeping an eye on deals).

• If your need is primarily note-taking and transcripts (and not full analytics), you can absolutely save money by using tools like Fireflies.ai or Otter.ai. They won’t manage your pipeline, but they’ll do the job for capturing meeting info at a fraction of the price. Many startups and individuals use these to avoid “tool overload” early on.

‍

The good news is that the landscape of revenue tech is evolving rapidly. The emergence of AI has accelerated innovation, so features we once dreamed of (like AI roleplaying a sales call) are now reality. This means buyers have more choices and can pick solutions that fit their exact needs and budget.

‍

In the end, choosing the right platform comes down to this: Which tool will actually help your team sell more?

‍‍

Not just measure more, but truly boost performance. Clari will give you incredible measurement and control, and for many that indirectly leads to better sales execution (through accountability). MeetRecord will aim to give you direct improvements in execution by working with your reps hands-on (through AI). Both strategies can work – some teams may even use Clari for management and MeetRecord for reps in tandem.

‍

As you consider your options, think about your sales org’s maturity, the gaps you need to fill, and how much change you can manage at once. And of course, weigh the costs versus the expected ROI. It might help to do a pilot or trial with one of these tools (where possible) to gauge impact. Many have free trials or will work on a pilot project.

‍

Remember, the ultimate goal is not to have great software, it’s to hit your revenue targets predictably and efficiently. The software is a means to that end. So choose the one that gets you there with the least friction and the most value.

‍

If you’re curious about experiencing the next generation of revenue intelligence firsthand, consider taking MeetRecord for a spin. Scheduling a demo  with MeetRecord could let you see how AI roleplays and deal intelligence work in action – and whether it feels like a fit for your team. It just might be the upgrade that helps transform your team’s potential into performance, without the heavy lifting of traditional platforms.

‍

After all, the best revenue platform is one that not only records your conversations, but helps you close more deals from them. And that’s exactly where MeetRecord aims to shine.

‍

Ready to move beyond static forecasts and reactive notes? 🚀 Schedule a demo with MeetRecord today and see how AI-driven revenue intelligence can elevate your sales team – improving skills, amplifying productivity, and driving growth, all at a fraction of the cost of legacy solutions. Here’s to hitting your number and then some!

‍