Dreamforce 2025: 20+ Creative Ways to Amplify Your Brand Presence

With Dreamforce 2025 officially announced for October 14-16th in SanFrancisco and registrations already open, the energy is shifting from announcement buzz to action plans. 

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And the big questions on every marketer’s mind?

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Where will we show up, how will we stand out, and how do we leave a lasting mark?

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Salesforce has thrown the gates wide open for brands to get creative, inviting companies to amplify their presence, maximize visibility, build strong recall, and yes, generate leads like never before.

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This is your brand’s moment to innovate, experiment, and elevate. From booth enhancements to citywide domination, Dreamforce is your playground.

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Let’s explore how you can turn this event into a multi-sensory brand experience.

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Beyond the Booth: The Power of À La Carte Activations

Dreamforce isn’t just about having a booth. It’s about building experiences that live outside of it. Strategic activations across various touchpoints allow your brand to engage attendees in unexpected, delightful, and memorable ways.

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Here’s your toolkit to get creative:

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1. Expansion Booths: Be Everywhere, Effortlessly

Why settle for one booth when you can have multiple brand zones?

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• Increased Brand Touchpoints: Reach attendees in different zones throughout the event.
  
  
• Better Crowd Management: Spread the foot traffic and create intimate engagement spaces.
  
  
• Boost Recall & Curiosity: Surprise attendees with repeated, consistent, and immersive brand experiences across the venue.
  
  

2. Charging Station Lounges: Power Up the Brand Love

A centrally located, fully branded charging station does more than keep devices alive—it keeps your brand front and center.

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• High Dwell Time = High Visibility
  
  
• Strategic Placement in Lounges & High-Traffic Areas
  
  
• Custom Branding on Every Surface (Screens, Tables, Cables)
  
  
• Photo Ops, Social Shares & Passive Impressions.
  
  
• Lead Capture Through QR Codes or Check-ins
  
  

It’s utility + visibility + delight, all rolled into one smart activation.

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For first‑timer insights, see our Dreamforce newbie guide.

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3. Campus Marketing Experience: Hit Hard, Hit Fast

Want to make a splash without a full-day commitment?

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• 30-Minute Brand Blitz in a High-Traffic Spot
  
  
• Live Brand Ambassadors for Human-Level Engagement
  
  
• Branded Giveaways That Go Home With Attendees
  
  

Perfect for energizing the crowd and driving fast recall.

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4. Headshot Activation: Say Cheese, Say Branding

Professional portraits with branded overlays? Yes, please.

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• “Brought to You By” Branding on Every Photo
  
  
• Instant Text Delivery & Social Sharing
  
  
• Branded Microsite for Photo Downloads = Extended Digital Engagement
  
  

It’s a win-win: attendees leave with polished photos, and your brand leaves with organic reach.

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5.Food & Beverage Sponsorships: Feed the Crowd, Fuel the Buzz

Who says you can’t win hearts through stomachs?

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• ☕ Coffee Stations – Own the caffeine moments with branded cups and napkins.
  
  
• 🍪 Snack Bars – Serve up treats with your logo in hand.
  
  
• 🍹 Happy Hours – Sponsor mixers to build casual yet meaningful connections.
  
  

Bonus Ideas: Branded popcorn carts, smoothie stations, doughnuts, ice cream bars, bubble bars, pretzels, you name it. If it’s delicious and branded, it’s memorable.

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6.On-Campus Branding: Own the Venue, One Graphic at a Time

Every corner of Dreamforce is a canvas. Make sure yours is the one attendees remember.

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• Floor Graphics – Eye-catching decals in walkways = unmissable branding.
  
  
• DJ Shout-Outs – Turn entertainment into a brand amplifier.
  
  
• Pedicabs – Mobile ads with driver branding = moving impressions.
  
  
• Campground Banners – 24/7 exposure in community areas.
  
  
• Column Wraps, Escalator Graphics, Graphic Cubes – Command vertical, horizontal, and 360° real estate across the venue.
  
  

7. Citywide Branding: From the Terminal to the Tradeshow

Dreamforce spills into the streets and that’s where your citywide takeover begins.

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a. At the Airport:

• SFO Premier Digital Graphics – Terminal 1–4 placements for arrival and departure visibility.
  
  
• Harvey Milk Terminal Vertical Display – Towering screens to greet attendees with your welcome message.
  
  

b. Around Moscone:

• Digital Kiosks – Double-sided, always-on displays near hotels and the venue.
  
  
• Metreon Door Wraps – Prime visibility on 4th and Howard Streets.
  
  

c. Across the City:

• Digital & Print Transit Shelters – Strategically placed across top neighborhoods (Downtown, Marina, Castro, etc.).
  
  
• BART Stations – Montgomery & Powell – Be the first thing locals and attendees see on their daily commute.
  
  

8. Swag & Giveaways: Send Them Home Talking

It’s the little things that last longest.

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• Branded Merchandise – Tote bags, water bottles, tech swag; daily use = daily impressions.
  
  
• Digital Giveaways – E-gift cards, downloads, or QR-based goodies to drive traffic and build goodwill.
  
  

Conclusion: Make Your Brand the Talk of Dreamforce

Think of these activations as your Dreamforce brand buffet and choose what fits, blend what pops, and build a presence that people can’t stop talking about.

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Whether you're serving warm cookies, handing out headshots, or wrapping an entire transit station, this is your time to show up and stand out.

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In the crowded jungle of tech events, the brands that win aren’t always the loudest. They're the most creative, visible, and thoughtfully placed. So go ahead, mix visibility with value, add a dash of fun, and serve up the kind of brand experience attendees won’t forget.

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And remember: at Dreamforce, even a pretzel can be a powerful brand ambassador if it’s got your logo on it.

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