Wingman (now rebranded as Clari Copilot) has carved out a niche as a sales intelligence and coaching tool since its 2022 acquisition by Clari.
While Wingman gained a lot of traction during its heydays, its new Wingman by Clari avatar seems obsolete compared to the leading revenue and sales intelligence tools in the market.
Gong’s longstanding reputation, backed by over 6K user reviews on G2 makes the whole 'Gong vs Wingman' comparison increasingly one-sided.
But if you’re currently evaluating revenue intelligence platforms or looking for better Gong alternatives, you likely want advanced forecasting and adaptive analytics.
Although Clari Copilot still offers some valuable features, it may not fully meet the evolving needs of modern sales teams that demand cutting-edge revenue intelligence.
How does Clari Copilot compare to Gong in the aspects that matter for your business? Read on for a detailed Clari Copilot vs Gong comparison that explores:
- The core functionalities of each platform
- How they help improve coaching, sales performance, and revenue growth
- Their pricing structures and overall value proposition
- User reviews and insights from the field
Wingman vs Gong: 3 Questions To Ask Yourself To Make a Proper Comparison
Gong vs Wingman Comparison: Feature, Functionality, and Pricing
Here is a quick look at the conversation intelligence, coaching, and collaboration features that Gong and Clari Copilot offer.
If you're curious about how Gong’s pricing model works (including base costs, per-user fees, and common hidden charges), check out our detailed breakdown of Gong pricing.
In the next section, we take a detailed look at how Gong and Clari Copilot stack up across key features and pricing parameters.
1. Meeting Intelligence, Meeting Management, and Conversation Intelligence
Clari Copilot and Gong offer comprehensive AI-based call transcription, summarizing, and conversation intelligence capabilities. Clari Copilot, however, offers real-time ability to analyze customer interactions.
If you use the Clari Copilot desktop app, you can add bookmarks on an ongoing call.
On the collaboration front, both support sharing snippets of key moments of calls via MS Teams or Slack. Clari Copilot has one feature that deserves special mention; it notifies users when someone views a shared call.
This means sales leaders know when to follow up with their peers or a member of the sales team.
Read More: Best Revenue Intelligence Tools Compared
2. Revenue Intelligence
Gong has a strong focus on pipeline management and forecast intelligence. These are must-have features for sales leaders who need 360° visibility.
Clari Copilot, on the other hand, has a deal intelligence dashboard (Deal Central) that lets sales leaders view and track all your deals in one place as well as catch any potential risks.
3. Email Intelligence
While Clari Copilot analyzes email conversations to give sales managers and reps a complete picture, Gong is a better conversation intelligence software when it comes to analyzing email conversations.
4. Sales Coaching
The quality of Gong’s sales coaching features reflects its experience supporting some of the most competitive teams in the world.
It has topic audits and personalized recommendations for sales representatives. Therefore, it works equally well for self-learning and manager-led sales coaching.
It also surfaces success drivers and coaching moments across phone calls, emails, and virtual sales calls.
To help managers be more efficient in sales coaching, it sends automatic notifications with recommendations on whom to coach next and in what specific areas.
Clari Copilot has a strong real-time focus in its approach to sales coaching as well. You can set up cue cards that help reps with information and nudges in real-time, based on what is being said in the conversation.
Another nifty feature that Clari Copilot has is real-time monologue alerts. Visible only to the sales reps, these alerts remind the sales rep to focus on engaging the customer, say, by switching focus to listening or asking questions.
Clari Copilot also lets you set a custom threshold to trigger a monologue alert.
5. People Intelligence
Both Gong and Clari Copilot fare equally well on this aspect, with performance analysis for sales reps. They both track key performance parameters such as talk-to-listen ratios, engagement/asking questions, and dedicated sales team dashboards tailored for sales leaders and managers.
Here's Gong’s people intelligence in action:
Both Gong and Clari Copilot let you customize your scoring template for different use cases.
6. Ease of Use
Both Clari Copilot and Gong fare similarly on ease of use, as seen in user reviews on G2 and SoftwareAdvice.
Gong vs Clari Copilot ease of use ratings on SoftwareAdvice:
If you dig deeper into Gong’s reviews on TrustRadius and G2, you will find users talking about Gong’s poor user-friendliness. This is likely a result of feature overload. If you’re a small organization or an early-stage team, this additional complexity can lead to poor tool adoption.
7. Gong vs Wingman: Pricing Comparison
Gong doesn't publicly disclose its pricing. You’ll need to go through the classic demo-and-qualification sales process just to receive a quote. Based on our research, Gong’s pricing typically starts at around $5,000 in base fees, plus $1,200 per user per year.
Clari Copilot used to list its pricing transparently at $720 to $1,320 per rep per year. That's about $60 to $110 per user per month. However, it has since removed public pricing from its website, opting for a demo and quote-based approach.
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Based on our recent conversations with sales leaders, Clari Copilot now costs in the range of $120 to $160 per user per month. This represents about a 100% increase at the low end (from $60 to $120) and a 45% increase at the high end (from $110 to $160).
Moreover, Clari appears to be more interested in selling Copilot as part of its broader revenue operations and intelligence suite, rather than as a standalone tool. This bundling approach impacts your total costs and the solution’s overall fit for your organization.
If you're evaluating conversation intelligence tools, it's worth understanding how Clari Copilot pricing works and what’s included in each tier. This blog on Wingman alternatives breaks it all down for you.
8. Gong vs Wingman: Target Audience
Here’s a look at Gong’s customer logos to get a sense of their target audience.
Similarly, here are Clari Copilot's marquee customers featured on its website:
Gong has a clear focus on revenue and sales leaders in enterprise companies. Clari, with its pricing and features, caters to mid-market organizations as well as enterprise players.
9. Wingman vs Gong: Customer Reviews
Before we wrap things up, let's look at what users have to say about Gong and Clari Copilot.
As of June 2025, Gong boasts an impressive 4.8/5 stars based on 6,193 reviews, reflecting its strong market presence and customer satisfaction.
In contrast, Clari Copilot holds a 4.6/5 rating from just 5,450 reviews.
It’s important to note that since Clari acquired Wingman, its ratings in software comparison platforms are no longer available.
Plus, Clari doesn't market or Copilot separately. The ratings you'll find online across all review sites reflect the overall rating for Clari's entire suite.
We also looked at Clari Copilot vs Gong reviews on TrustRadius and SoftwareAdvice:
Clari Copilot vs Gong user reviews from SoftwareAdvice:
Choose the Right Tool for Modern Sales Processes
We hope this sales coaching software comparison will help you understand how Gong and Wingman by Clari stack up in the real world.
Wingman, which was one of the viable Gong alternatives on core features with an easy-to-use interface and attractive pricing for mid-market players, now finds its standalone identity buried within Clari’s broader suite.
The annual commitment and absence of a free trial are major drawbacks to consider.
If you’re a growing company or an enterprise searching for a solution with advanced AI capabilities and even greater ease of use, MeetRecord has you covered.
MeetRecord is a great Gong alternative that delivers end-to-end solutions for your revenue teams:
- Identify revenue and customer insights from every customer-facing conversation
- Gain full visibility into every sales conversation and sales rep’s performance
- Implement manager-led, peer-led, and self-learning sales coaching programs using actual call recordings and personalized insights
MeetRecord also goes beyond the basics and comes with advanced AI-driven insights aimed to help you improve your sales process:
- Automated AI Coaching: Save hours reviewing sales calls with AI-driven insights, real-time scoring, and personalized coaching feedback
- Adaptive Deal Intelligence: Leverage real-time forecasting and actionable insights to speed up sales processes and close deals faster
- Revenue Forecasting: Keep your pipeline clean and your forecasts accurate for smarter decision-making
- AI Sales Roleplays: Practice before going live to ensure your team is always prepared to take on high-stakes sales conversations
With a free trial and flexible pricing, MeetRecord empowers you to make the most of your revenue intelligence and sales coaching with minimal investment and maximum flexibility.
Talk to us today to discover how you can transform your sales process and build your revenue strategy with MeetRecord.
Frequently Asked Questions
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Gong and Wingman by Clari are both leading conversation intelligence software platforms, but they differ in depth and focus. Gong offers a more comprehensive suite of sales intelligence tools with advanced analytics and people intelligence features. Wingman, now known as Clari Copilot, is often preferred for its simpler UI and real-time coaching features, making it a strong Gong alternative for growing sales teams.
Clari Copilot can be a better fit for mid-market sales teams due to its affordability, ease of implementation, and intuitive interface. While Gong delivers all the features suited for enterprise-grade sales ops, many mid-sized companies prefer Clari Copilot for its balance of functionality and cost. This makes Clari a compelling option for sales coaching software comparison.
As per the data available on forums like Reddit, Gong pricing starts at a base fee of around $5,000, with an additional cost of about $1,400 per user per year. In contrast, Clari Copilot (formerly Wingman) starts at approximately $60 per user per month. For sales teams seeking a clear Gong pricing comparison chart in 2025, it's worth noting that Gong often requires longer commitments and has platform fees, whereas Clari Copilot tends to be more flexible and budget-friendly.
Yes, Clari Copilot can function as a standalone sales coaching tool. It offers real-time call guidance, deal intelligence, and sales performance tracking. It’s a good tool for sales teams exploring conversation intelligence software that supports coaching-first use cases.
Gong doesn't offer a free trial, but it provides a product demo upon request. Businesses interested in seeing Gong’s features (including sales call analysis, people intelligence, and sales coaching software features) can request a tailored walkthrough.
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